dua.com

A dating app that had very poor visibility compared to other dating app websites.

The reason for this was that the website was new and, in Google’s view, had no confidentiality to gain good positions for dating articles.

+34.6K

More indexed keywords

+73.2K

Organic Traffic

Challenge

Due to the large number of dating app websites and dating app channels, it is difficult to achieve good visibility in Google searches without SEO.

The website had a low visibility index and its performance was poor as it failed to reach its potential audience. It had to be optimized and expanded with relevant and current content.

SEO approach

Since the website was in 12 languages, the number of technical issues was greater than in ordinary websites. Therefore, leading a Technical Team to fix every technical issue was a challenge in itself.

Then creating content strategy in 12 languages taking care of duplicate content and plagiarism was another challenge in itself.

Results

In terms of visibility, dua.com is now in direct competition with the top dating app websites.

From a few thousand clicks to over 100k clicks per month on search results.

Due to the consistent backlink strategy, every possible keyword related to dating and dating advices can be found in the top results of Google searches.

The website was also featured in the rich snippets of Google News results.