Fujifilm

Fujifilm

The CHROMOS Group AG | Fujifilm Switzerland is an independent company within the Chromos Group, which in turn is part of Prografica Holding.

20%

Increase visibility

700%

Keywords in the top 3 positions

The client wanted to rank for product, branded and generic keywords.

After I got the products and brand keywords to start ranking, the client wanted to catch up with the competition with generic keywords like “Fotoapparat”.

I identified massive duplicate content on many pages and also in a parallel subdomain that was indexed with the same keywords.

Then I removed these and with a well-thought-out internal linking and backlink strategy, I quickly achieved a ranking with generic keywords with high search volume that were related to cameras.

Below are some of the generic keywords that overtook competitors like Sony, Canon and Nikon:

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