Nau Media AG

Due to the large number of news portals and news channels, it is difficult to achieve good visibility in Google searches without SEO.

The website had a low visibility index and its performance was poor as it failed to reach its potential audience. It had to be optimized and expanded with relevant and current content.

I showed the customer clear technical optimization recommendations, which directly led to an increase in visibility.

Since the website is built on the Angular Framework, I needed to ensure that Google bots were able to understand what the web was showing visitors.

During the core update in April 2020, nau.ch, like every other news portal, was hit and lost visibility.

However, thanks to quick intervention, we were able to recover from this slump quite quickly compared to the other news portals that are still struggling.

In terms of visibility, nau.ch is now in direct competition with the top news portals in Switzerland.

Visibility has increased 700%, from a few hundred thousand clicks to over 1 million clicks per month on search results.

Due to the consistent backlink strategy, every possible keyword related to news and news can be found in the top results of Google searches.

Every trending keyword like Corona, FC Barcelona, Cristiano Ronaldo ranks in the top results because the domain has gained the trust of Google when it comes to news in Switzerland.

The portal was also featured in the rich snippets of Google News results.

With a “W-Questions” campaign, the site reigns supreme when it comes to questions asked on Google.